We've all heard of pop-up shops and probably have made it to a couple featuring your favorite brands. But what about a pop-up cocktail club? The LINE in LA's Koreatown, thought just that when they launched their new bar program not too long ago. They called in the Happy Hour Agency to design and produce the experience after meeting them at another pop-up a couple years back. Situated at The LINE's lobby bar, the menu has fun drinks like "The Hey Bae" that's served in a punch bowl. We caught up with The LINE about the new experience and how they are providing "a platform for our community to express themselves creatively."
The LINE LA Est. 2014
3515 Wilshire Boulevard, Los Angeles, CA, United States
- A/V Equipment
- Bridal Suite/Changing Rooms Onsite
- Valet Parking
- Wifi
- Ample Parking Onsite
- Dining Chairs
- Dining Tables
- Onsite Restrooms
- The Scene:
- Home to Southern California’s highest concentration of restaurants, bars and businesses, Koreatown is 24/7. central to Downtown (3 miles), Hollywood (3 miles), Silver Lake (3.5 miles) and Beverly Hills (6 miles), the metro purple line is directly across the street from The Line Hotel. Nearby destinations include Paramount Studios, Griffith Park, LA Convention Center, Staples Center, and LACMA. Even closer are the Wiltern Theatre, Wi Spa, Mapo, Chapman Plaza and BCD Tofu House.
- Design:
Designed in 1964 by architects Daniel Mann Johnson + Mendenhall, the iconic building sits in Koreatown a cultural epicenter to Los Angeles. Sean Knibb, best known for his award winning landscape design and A-Frame Restaurant, has designed modern, characterful interiors. Each area is appointed with hand-selected, custom-designed furnishings from Knibb’s studio, various objets d’art, and original artwork by local artists.
The hotel’s setting on Wilshire and Normandie is a true epicenter of metropolitan Los Angeles, just minutes from Beverly Hills, Hollywood and downtown, there isn’t another location so central to all of LA’s attractions.- Standout Venue Features:
- The greenhouse-situated Openaire features California-inspired cooking by two star Michelin Chef (and native Angeleno) Josiah Citrin, he works with the best of California’s ingredients from land and sea. After two decades spent in the Los Angeles fine dining world, Openaire is an accessible take on his award-winning, California-driven sensibilities. Presented in shareable formats, embracing each season, and celebrating the melting pot that is LA: Openaire is an oasis of green in the heart of Koreatown.
The Hottest New Hotel in Los Angeles" by InStyle
The World's Most Amazing Hotel Penthouses" by Conde Nast Traveler
News Releases and Cultural Programming Featuring:
Arts and Design - Food and Drink - Voices - Style - Happenings https://www.thelinehotel.com/news-from-here/
- Gramercy Ballroom:
- With movable glass walls looking out to a greenery-filled garden, the ballroom is our largest single gathering space and can handle any variety of events from meetings to weddings to premier parties. At 4,081 sq. feet, the space can also be divided into three individual rooms each with independent access to an indoor/outdoor foyer and garden.
- - View: Natural light
- - Max Capacity: 425
- - Price: Join the party and sign in to view pricing
- Shatto Ballroom:
- With its soaring 16-foot ceilings, the Shatto Ballroom works equally well for elegant social events or corporate meetings. At 2,440 sq. feet, the ballroom can accommodate events up to 250 people and meetings for 200.
- - View: no view
- - Max Capacity: 150
- - Price: Join the party and sign in to view pricing
- Food, Restaurants, Cafes:
OPENAIRE
At Openaire, two Michelin star Chef Josiah Citrin works with the best of California’s ingredients from land and sea. After two decades spent in the Los Angeles fine dining world, Openaire is an accessible take on his award-winning, California-driven sensibilities. Presented in shareable formats, embracing each season, and celebrating the melting pot that is LA: Openaire is an oasis of green in the heart of Koreatown.LOBBY BAR
Just the classics – with a Koreatown twist. Lobby Bar is a gathering spot for locals and travelers alike, and an unpretentious hang that keeps the good stuff simple. With a desert-island-lineup of cocktails by celebrated barman (aka Sydell’s James Beard award-winning VP of Food & Beverage) Leo Robitschek, each drink veers off course – in the very best way – with nods to surrounding K-Town, Angeleno inspirations, and chill retro vibes.
ALFRED
But first, coffee… with beloved LA-based caffeine purveyors Alfred serving coffee, their signature matcha, and easy food to take away in the lobby. Stay a while, why don’t you?- Bars & Lounges:
- BREAK ROOM 86
Having grown up in K-town in the 80s, brothers Mark and Jonnie Houston have created a time warp of a bar that takes guests back a few decades, complete with live performances, guest DJs, karaoke suites (yes – karaoke suites), a dance floor, nostalgia-inducing cocktails, and boozy push-pops.
KISS KISS BANG BANG
Kiss Kiss Bang Bang is a deco-disco dreamscape brought to you by the Houston Brothers. This is their third concept at the LINE LA – sliding up alongside the ‘80s-soaked nostalgia machine Break Room 86 and the exclusive suite experience, The Speek. The brothers are creating an homage to the glitz and glam of the disco era, combined with a Gatsby-esque decadence of the roaring 20s.
Known for being a place of community + gathering, The LINE Hotel welcomes travelers and neighbors alike to their “haven for creative expression” in Koreatown, Los Angeles. This summer, The LINE hosted a dinner series, aptly named “Dinner with Strangers,” that gathered influencers from all corners of the creative industry to share a meal and conversation.
The goal: to bring big thinkers together to dine and ideate on what makes a space great. The “Dinner with Strangers” series not only encouraged strangers to become friends, but also enabled a dialogue for the hotel’s team to learn more about how influencers view communal spaces, including hotels and restaurants, what qualities make a gathering space great and also what features make someone want to stay in one venue over another. The diners agreed, ambiance and emotional connection play a big role in deciding on where to stay and play.
Photography by Gia Trimble
When one of the coolest, serious-about-fun, girl-led, bad-a** brands in LA approaches you to help them find the most perfect poolside to host their summer product launch soiree, well, if you're us, you roll up yo sleeves and set to one heckuva hot venue search for a "rosé all day".kinda spot. We'd been fans of the indomintable Jen Gotch and the Ban.do #girlgang for some time, so when the opportunity came about to work together, we knew that hotline bling could only mean one thing.... FUN, and lots of it (ok, ok and lots of neon and pool floats). We knew we needed to find the ultimate location that would show off not only the new Outdoor FUN line of products we'd been dreaming of, posting about and well coveting in a maaaaaajor way for all of our poolside par-TAYs, but the inherent spirit of design and forward-thinking so prevalent in the Ban.do brand. When you NEED a floral day planner, neon bendy straws, rainbow unicorn pool float and an "I Heart Pina Coladas" ring, you know you're onto something special.
If all the world is a stage, then certainly the venue is the massively important opening act. A hop, skip and a quick cannonball from the heart of Tinseltown in Koreatown we fell in perfect step with the The Line Hotel, where an unmistakable sense of "cool" and "fun" emanates from it's mid-century bones and it's pedigree reflects the heartbeat of the vibrant city it stands prominently and proudly in the middle of. Perfect.
Hippest hotel in Koreatown, Los Angeles.
- Photographer: Braedon Flynn
- Photographer: Braedon Flynn
- Photographer: Braedon Flynn
Aerial view of the pool.
- Photographer: Braedon Flynn
- Photographer: Braedon Flynn
- Photographer: Chase Daniel
- Photographer: The Line Hotel
- Photographer: Chase Daniel
- Photographer: Chase Daniel
- Photographer: Chase Daniel
- Photographer: Chase Daniel
- Photographer: Chase Daniel
- Photographer: Chase Daniel
- Photographer: Chase Daniel
Designed in 1964 by architects Daniel Mann Johnson + Mendenhall, the iconic building sits in Koreatown a cultural epicenter to Los Angeles.
- Photographer: The Line Hotel
Speek Suite
- Photographer: The Line Hotel
Double Double
- Photographer: The Line Hotel
Apartment Suite
- Photographer: The Line Hotel
The Line is a new hotel collaboration by the Sydell group (The Nomad Hotel New York, Freehand Miami) with modern interiors by Sean Knibb. - Observatory Hollywood Hills View King
- Photographer: The Line Hotel
With 383 guest rooms, The Line is a new hotel that draws inspiration from the culture of Los Angeles. - Hollywood Hills View Apartment Suite
- Photographer: The Line Hotel
Observatory Hollywood Hills View Double
- Photographer: The Line Hotel
- Photographer: The Line Hotel
East Commissary
- Photographer: The Line Hotel
Poolside Reception
- Photographer: Create + Cultivate
Gramercy Garden
- Photographer: The Line Hotel
Gramercy Garden
- Photographer: The Line Hotel
Breezeway
- Photographer: The Line Hotel
Gramercy Garden
- Photographer: The Line Hotel
Create + Cultivate Conference 2015
- Photographer: Create + Cultivate
Gramercy Ballroom
- Photographer: The Line Hotel
Shatto Foyer
- Photographer: The Line Hotel
- Photographer: The Line Hotel
Gramercy Ballroom
- Photographer: The Line Hotel
Meeting Conference Room
- Photographer: The Line Hotel
- Photographer: The Line Hotel
- Photographer: The Line Hotel
Break Room 86
- Photographer: The Line Hotel
Breakroom 86 | Expect live performances, guest djs, karaoke suites, a dance floor, and break room-style snacks.
- Photographer: The Line Hotel
The hotel’s setting on Wilshire and Normandie is a true epicenter of metropolitan Los Angeles, just minutes from Beverly Hills, Hollywood and downtown, there isn’t another location so central to all of LA’s attractions.
- Photographer: The Line Hotel
Pool Deck
- Photographer: Courtesy of the LINE LA
Lobby
- Photographer: Courtesy of the LINE LA
Lobby
- Photographer: Courtesy of the LINE LA
Front Desk
- Photographer: Courtesy of the LINE LA
Openaire
- Photographer: Courtesy of the LINE LA
Openaire
- Photographer: Courtesy of the LINE LA
Alfred Coffee
- Photographer: Courtesy of the LINE LA
Shatto Ballroom
- Photographer: Courtesy of the LINE LA
Gramercy Foyer
- Photographer: Courtesy of the LINE LA
Kiss Kiss Bang Bang
- Photographer: Courtesy of the LINE LA
Hollywood View King
- Photographer: Courtesy of the LINE LA
Apartment View Suite
- Photographer: Courtesy of the LINE LA
The LINE LA
- Photographer: Courtesy of the LINE LA
Gramercy Terrace
- Photographer: Courtesy of the LINE LA
Gramercy Ballroom
- Photographer: Courtesy of the LINE LA