Ruote da Sogno | Reggio Emilia, Emilia-Romagna, Italy

- Photographer: Credits Ruote Da Sogno
- Photographer: Credits Ruote Da Sogno
- Photographer: Credits Ruote Da Sogno
- Photographer: Credits Ruote Da Sogno
- Photographer: Credits Ruote Da Sogno
- Photographer: Credits Ruote Da Sogno
- Photographer: Credits Ruote Da Sogno
- Photographer: Credits Ruote Da Sogno
- Photographer: Credits Ruote Da Sogno
- Photographer: Credits Ruote Da Sogno
- Photographer: Credits Ruote Da Sogno
- Photographer: Credits Ruote Da Sogno
- Photographer: Credits Ruote Da Sogno
- Photographer: Credits Ruote Da Sogno

Message & Request Pricing

Ruote da Sogno is a one-of-a-kind location designed to host high-level events, offering over 8,000 square meters of versatile and customizable spaces.

The Lowdown

Type: Ballroom Banquet Hall / Event Facility Convention Center Loft / Warehouse Building Other

Views: Cityscape Courtyard Garden Street

Style: Elegant
Industrial
Italian
Modern
Sophisticated

Best type of Celebrations

Rehearsal Dinner / Welcome Reception

Reunion

Social Event

Wedding Reception

Workshops: Creative, Photo, Etc.

Venue Setting

Ruote da Sogno is a showroom for classic cars and motorcycles located in Reggio Emilia, the heart of the Italian Motor Valley. It is also a venue designed to host high-profile events, spanning over 8,000 square meters of modular spaces. A captivating and multifunctional environment, it can be tailored to any type of event, offering areas that allow for custom layouts for both corporate and private occasions.

The venue features an exclusive entrance reserved for event guests, welcoming them right away into a breathtaking and evocative atmosphere. Our event halls are equipped with state-of-the-art technology, including advanced audio, video, and lighting systems, as well as fully equipped stages, ensuring every event becomes an unforgettable experience. The control room, like a command bridge, oversees the stages of Ruote da Sogno: cutting-edge technology supports the events, always providing a delightful experience for guests. Complete soundproofing in all spaces and a next-generation surround sound system allow for the simultaneous hosting of multiple events.

Upon request, visitors can tour the Ruote da Sogno workshop, the beating heart of the company and a must-see for enthusiasts. This emotional journey, guided by one of our experts, narrates the history and evolution of engines from the early 20th century to the present day.

Our "turnkey" offer is completed by a range of personalized services: high quality catering through trusted providers, tailored hospitality, transfer services, partnerships with leading hotels and B&Bs in the area, artistic direction upon request, and most importantly, a skilled team of event planners ready to assist you step by step in organizing your event.

Our mission is to design and deliver unique, tailor-made events, whether in person or via streaming, such as workshops, meetings, conferences, anniversaries, sports and product launches, exhibitions, team-building activities, gala dinners, fashion shows, car and motorcycle rallies, art openings, and meet-and-greets with personalities from the entertainment, sports, or cultural world—and much more. Exhibitions, performances, exquisite cuisine, original productions, and world-class performers will envelop your guests in an unforgettable experience.

Capacity

Seated: 1000

Buffet: N/A

Standing: 2000

Fees

(Prices listed here are estimates only & are subject to change)

Price range: Join the party and sign in to view pricing

Does this include catering fees?: No

Insurance: Additional Insurance May Be Required Depending On The Event

Connect

Request a Venue Tour

Call: 0039 3386573089

Event Logistics and Amenities

(Essential event logistics and amenities to ensure a seamless and memorable experience for you gathering)

Celebrations hosted here since: 2016
Curfew: No Curfew
Venue spaces: Indoor & Outdoor Venue Spaces Available
Catering: Client Can Select The Caterer Of Their Choice
Alcohol: Corkage/Bottle Fee – You Can Bring Your Own Alcohol For A Fee; Licensed Server Is Required
Music: Indoors & Outdoors
Smoking: Designated Smoking Areas Only
Accommodations: Our venue doesn't provide accomodations, but we are in partnerships with leading hotels and B&Bs in the area.
Eco/Green Events: Yes
Pet-Friendly Events: Yes
Kid Friendly Events: Yes
Handicap Accessible: Yes
Other: Yes

Amenities

A/V Equipment
Bridal Suite/Changing Rooms Onsite
Street Parking
Valet Parking
Wifi
Ample Parking Onsite

Inside Scoop

At Ruote da Sogno, we have a rich history of unique and exciting moments. One of the most special items ever displayed in our showroom was one of the first Vespa models ever produced by the iconic Piaggio brand, a true piece of motorcycle history.

Another exciting highlight is our Crystal Kitchen, which was designed and built by Michelin-starred chef Bruno Barbieri, who is also a judge on the famous Italian TV show MasterChef Italia. This cutting-edge kitchen is the perfect setting for unforgettable show cooking events.

Twice a year, we open the doors of our showroom to the public during the Open Days. These events are a great opportunity to see our team in action, explore our impressive collection, and discover all the available spaces for your next event. Don’t miss these special occasions to experience the essence of Ruote da Sogno!

Venue Features

The scene:

Ruote da Sogno is a one-of-a-kind location designed to host high-level events, offering over 8,000 square meters of versatile and customizable spaces. Its stunning and multifunctional environment adapts seamlessly to any type of event, from private celebrations to corporate functions, allowing for bespoke layouts tailored to your needs.

The showroom itself is a masterpiece, housing more than 450 classic motorcycles and 350 cars, ranging from timeless classics to rare youngtimers. This extraordinary collection, combined with the venue’s sophisticated design, makes Ruote da Sogno a truly unparalleled setting.

For companies and clients looking to create a memorable and emotionally engaging event, Ruote da Sogno provides a perfect blend of elegance and innovation. It’s more than just a creative space—it’s a technologically advanced facility, equipped with cutting-edge audio, video, and lighting systems, designed to elevate every event experience.

Rooted in the heart of Emilia-Romagna, Ruote da Sogno celebrates the region’s global reputation for excellence in both food and engines. Here, the fusion of beauty, culture, and history creates the perfect backdrop for events that leave a lasting impression. Whether you're planning a gala dinner, product launch, or team-building activity, Ruote da Sogno offers an exceptional venue where every detail is crafted to perfection.

Design:

The venue features modern, sophisticated interiors, meticulously crafted to the finest detail. The showroom and event halls are characterized by sleek black walls, creating a neutral and elegant canvas that can be customized to fit any theme or style. This minimalist approach highlights the prestigious collection of classic cars and motorcycles, which add a dynamic touch of color and elevate the elegance of the space.

Guests are welcomed through a private entrance that leads them into a serene Japanese-style zen garden, setting the tone for a unique and immersive experience. Inside, the venue offers a variety of spaces, including a showcase hall with expansive glass windows that flood the area with natural light and an outdoor covered patio perfect for enjoying an aperitif under the stars. A dedicated reception desk ensures a seamless check-in and a warm welcome for your guests.

Ruote da Sogno’s flexibility allows for full customization of the venue with bespoke setups and decorations tailored to your specific needs and vision. Finally, the venue is equipped with state-of-the-art technology, including advanced audio, video, and lighting systems, as well as professional-grade staging. This ensures impeccable scenography and production quality for every event.

Combining timeless elegance with cutting-edge innovation, Ruote da Sogno provides the perfect backdrop for unforgettable events.

Standout venue features:

Ruote da Sogno is not only a stunning location but a comprehensive event solution. Every space within our 8,000-square-meter venue is fully customizable to meet your specific needs and vision. From layout design to decor, we ensure your event is truly one of a kind.

Our dedicated team of event planners will support you every step of the way, offering an all-inclusive package that covers every detail—from concept to execution—so you can focus on enjoying the experience.

What makes Ruote da Sogno truly unique is its automotive soul. Guests can embark on an emotional journey through our showroom, featuring a prestigious collection of classic cars and motorcycles, and even visit our workshop, where history and craftsmanship come to life. For an extra touch of elegance, our vehicles can be incorporated into your event setup, adding a refined and distinctive flair.

Extra perks:

Services Included:

Air conditioning/heating
Free Wi-Fi throughout the venue
28 restrooms
General cleaning
Private entrace for event guests
Over 250 parking spaces in the adjacent area (football field)
Unattended cloakroom
Access to the workshop and car/motorcycle showroom for tours

Awards & Notables

Awards, recognitions, or noteworthy achievements associated with the venue.

Ruote da Sogno Pressroom

Food Restaurants, Cafes, Bars, Lounges

This section provides insights into our diverse culinary and social offerings.

At Ruote da Sogno, we believe exceptional cuisine is a cornerstone of any successful event. Our “Crystal Kitchen,” a stunning glass cube, serves as the stage for unforgettable show cooking experiences, led by Michelin-starred chefs or our trusted catering partners.

We collaborate with the region's top caterers to showcase the best of Emilian food and beverage, celebrating the rich culinary heritage of the Food Valley. Whether you opt for a traditional gastronomic journey or a sophisticated menu curated by renowned chefs, your guests will enjoy a dining experience that perfectly complements the elegance of our venue.

With a fully equipped professional kitchen and luxury bar, we ensure every event is a feast for the senses, delivering impeccable quality and service.

Celebration Locations

This section outlines the various spaces available within the venue for different types of events.

Event Hall 2

Event Hall 2 is the largest available space, offering 820 sqm of customizable area to meet the client's needs. It features a photo shoot area, an American-style Ring stage (12 x 5 meters), a 40 sqm stage, and a 3.9mm Pixel Pitch LED wall with dimensions of 8.5m x 4.5m, along with lighting and A/V equipment to ensure a high-impact show. The hall has a reserved entrance for guests and connects to the outdoor canopy and our workshop area, perfect for an emotional tour through the history of motoring.

Event Showroom Hall

The Event Showroom is the smallest hall, offering 258 sqm of space and featuring a fully glazed wall that provides natural light and direct access to a semi-covered outdoor area. It has a reserved entrance for guests and is equipped with a projector screen for presentations, along with a standard A/V system to ensure efficiency and simplicity for your event. This space is ideal for smaller events with fewer guests, offering a more intimate setting and the option for outdoor use.