Situated in bustling Holborn, this design-led pad is perfect for business travellers and tourists alike. The interior is exuberant without being overwhelming – we loved the statement wallpaper, vibrant artwork, marble effect bathroom and brushed gold accents. Start mornings slowly with a pastry and freshly poured coffee at the breakfast bar or lounge about in the living space, adding the final touches to your London itinerary from the plump couch. If you’re an arts and culture buff, it’s less than a ten-minute walk to the British Museum, Royal Opera House and Shaftesbury Theatre. Those who like to shop should make a beeline for Carnaby Street and the iconic Liberty department store, both reached in no more than twenty minutes by foot. And when hunger bites, the exclusive bars and restaurants of Mayfair are a quick fifteen-minute cab ride away.