As if we couldn’t be more obsessed with the retail brand West Elm, they’ve gone and blown us away by announcing they’re launching a hotel line. While we’re totally psyched to see what the rooms will look like, we’re even more stoked about their concept and approach to gathering. The West Elm Hotel brand is making efforts to establish meeting places for locals and tourists alike in each of their new hotel locations, with an emphasis on supporting each city’s local art scene and bringing together creatives from both near and far.
With five locations set to open in 2018, the West Elm Hotel brand has chosen to kick off in cities with serious design and history street cred. For the industrialist, the Midtown Detroit location will offer 135+ rooms on Cass Avenue. For the historic registry buff, the North Loop Minneapolis location will feature 120+ rooms in a former warehouse set in the Warehouse Historic District filled with old milling and shipping facilities. For the Southern preservationist, the Savannah location in the Bull Street Corridor is set to open up 100+ rooms, gorgeous gardens, a pool, a retail shop, and a restaurant on Drayton Street. For the artisan, the Charlotte location in the South End will be a hub for creatives that offers up a rooftop pool, 150+ rooms, and a lounge bar that’s all about Sunday gatherings. And lastly, for the culture buff, the Indianapolis location will be housed in an old Coca-Cola bottling plant with a rooftop bar, 120+ rooms, and easy access to the museums and galleries the North Mass Ave Corridor is known for.
The hospitality philosophy, something they’ve gone and trademarked, is what they’re calling, “Wholehearted Hospitality.” They’ve defined this as, “the personal attention, space, and services they need (whether it’s a perfectly mixed mojito, a perfect cup of coffee at 5 a.m., or an extra-soft pillow), so they feel refreshed, renewed, and ready to add their energy to the mix.” They even go a step beyond that to say that rather than just another guest of a hotel, guests are joining a community. Always with our eyes on a good gathering, this is a concept we can totally get behind!
West Elm Hotels are currently on the hunt for great partners and local makers, entrepreneurs, and creatives to get involved in each hotel’s story. So, for those of you looking to get on board with a brand that’s all about pop-up shops, workshops, and embracing authentic design throughout these bustling small cities, go check out their site and get involved. Champion on, creative friends! You got this.
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